Sentitask builds CRM to capture Malaysian property leads before they disappear

Sentitask has launched a CRM for Malaysian real estate agencies that records buyer calls, generates AI summaries and handles WhatsApp leads in three languages. The goal is to keep buyer details with the agency, even when an agent is busy, absent or leaves.

Why it matters: - Malaysian property agencies often lose buyer details when conversations happen on calls or WhatsApp and are not recorded. - Sentitask’s CRM is designed to keep that knowledge inside the agency so owners and team leaders can preserve lead history and follow up faster. - The system targets agencies in the Klang Valley first, giving local property teams a way to centralize sales conversations and lead management.

What happened: - Sentitask, a Malaysian software company based in Puchong, Selangor, launched a CRM for real estate agencies. - The platform records buyer calls, writes AI-generated notes and answers WhatsApp leads in English, Bahasa Melayu and Chinese. - Sentitask said it is taking its first founding clients among agencies in the Klang Valley. - Agencies can book a 15-minute demo through Sentitask’s booking page.

The details: - After an agent gets permission, the CRM can record a call on speakerphone or upload a recording already made on the phone. - The system produces a short summary, agreed next steps and a full transcript within minutes. - Each lead gets a running brief that updates after every recorded call, so an owner, team leader or new agent can review the full history quickly. - Sentitask does not keep the audio file. The system saves only the text. - The WhatsApp assistant introduces itself as a virtual assistant, asks questions such as budget and preferred area, suggests viewing times and hands the chat to a human agent when asked. - Agencies can add lead routing, daily check-ins to make sure leads go only to agents who are working, an owner dashboard, listings, a viewing calendar, a pipeline board, commission tracking and a leaderboard. - Each agency keeps ownership of its data and its own WhatsApp Business account, which runs on Meta’s official WhatsApp Business Platform. - The system is built to follow Malaysia’s Personal Data Protection Act. - Sentitask said its AI features use Claude models from Anthropic. - Sentitask is registered in Malaysia as SENTITASK TECHNOLOGIES (202603282064).

Between the lines: - The product is built around a practical pain point: real estate lead knowledge often sits in individual agents’ heads instead of the agency’s systems. - Capturing summaries instead of audio suggests the company is trying to balance usability with data retention and privacy concerns. - The combination of WhatsApp automation, call transcription and lead routing points to a push to reduce response delays in a fast-moving property market.

What’s next: - Sentitask will use the Klang Valley agency rollout as its first test case. - The company will likely refine the CRM based on how agencies use the call recording, WhatsApp handling and lead management tools in practice. - More agencies could adopt the platform if the system proves it can preserve lead history and improve follow-up speed without adding admin work.

The bottom line: - Sentitask is pitching a CRM that turns scattered buyer conversations into agency-owned records and automates first contact across phone and WhatsApp.