LFC taps APEX to sell sponsorships and naming rights
Lingerie Fighting Championships has hired APEX Sponsor Solutions as its exclusive corporate partnership agency as the combat sports property pushes sponsorship growth across live events, digital platforms and a planned Las Vegas venue. The deal gives APEX control over naming rights, category partnerships and activation as LFC looks to commercialize its next phase.
Why it matters: - Lingerie Fighting Championships is trying to turn its audience into recurring partnership revenue. - The agreement adds a dedicated sales and activation team as LFC expands beyond events into a planned permanent Las Vegas venue. - Naming rights and sponsor packages can become a major revenue stream if the venue move advances.
What happened: - LFC engaged APEX Sponsor Solutions as its exclusive corporate partnership strategy, sales and activation agency. - The partnership covers LFC’s live events, digital and social platforms, branded content and planned Las Vegas venue. - The announcement came July 30, 2026. - LFC is based in Las Vegas and trades on the OTC market under BOTY.
The details: - APEX will build a corporate partnership program that includes naming rights, founding-partner and presenting-partner packages, official category partnerships, hospitality opportunities and branded content integrations. - The agreement also covers commercialization of LFC’s planned Las Vegas venue. - The venue is described as a purpose-built home for monthly LFC events, athlete training, content production and third-party rentals. - APEX will work with LFC on inventory development, sponsor prospecting and outreach, proposal and contract negotiation, activation planning and fulfillment reporting. - LFC CEO Shaun Donnelly said the company wants a partner that can build out naming rights and category partnerships as the Las Vegas venue moves forward. - APEX founder and CEO Anna Thornley said the agency will build a partnership structure that helps brands align with LFC at events today and at the new venue when it opens.
Between the lines: - The deal signals that LFC wants a more formal, professional sponsorship operation rather than ad hoc brand deals. - The planned venue appears central to LFC’s growth strategy, with partnerships tied to both live programming and real estate monetization. - APEX’s mandate suggests LFC is aiming to package the brand more like a sports property with tiered sponsorship inventory.
What's next: - APEX will begin prospecting sponsors and building partnership inventory with the LFC team. - The companies are also positioning the Las Vegas venue for future naming rights, category deals and rental revenue. - The pace of commercialization will depend on how quickly the venue plans move ahead.
The bottom line: - LFC is betting that a stronger sponsorship sales machine can help fund its next phase of growth.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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