Daich Coatings pitches 5 DIY exterior projects for autumn home sales

Daich Coatings is promoting five outdoor DIY upgrades for homeowners trying to boost curb appeal ahead of autumn home sales, with October cited as a strong selling month. The company says its stone-based coatings can improve appearance, safety and durability on surfaces from foundations to pool decks.

Why it matters: - Strong curb appeal can help a home sell for more. A study in the Journal of Real Estate Finance and Economics found homes with strong curb appeal can sell for 7% more than comparable homes in the same neighborhood. - Realtor.com calls October the “sweet spot” for autumn home sales, making fall a key window for last-minute exterior upgrades. - DIY exterior work can improve a property’s look and function without a major renovation budget.

What happened: - Daich Coatings outlined five exterior DIY projects for homeowners preparing a home for sale in autumn. - The Buffalo, New York-based company said high-performance decorative stone coatings can help cover flaws, add traction and improve durability on outdoor surfaces. - President Peter Daich said cooler autumn weather is an ideal time for outdoor DIY projects.

The details: - For cracked concrete, Daich Coatings recommends Rock Patch™, a pre-mixed polymer and stone formula that works as a filler, leveler and resurfacer. - Project 1 targets foundations and retaining walls with SpreadRock® WALL, a three-step granite coating system for concrete, cement, brick or stucco. - SpreadRock WALL is designed to resist water, snow, salt, chemicals, mold, mildew, UV light, impact, abrasion, heat and cold. - SpreadRock WALL comes in nine colors: Anvil, Black Beauty, Brownstone, Flint Grey, Honey Tan, Ice Grey, Mocha, Sandstone and Sante Fe. - The product sells for $68.99 per gallon. - Project 2 uses TracSafe® Anti-Slip Sealer for sidewalks, patios, walkways and pool decks. - TracSafe is applied in two coats a few hours apart and is designed to provide slip resistance in wet and dry conditions for bare feet and footwear. - TracSafe sells for $61.95 per gallon. - Project 3 features RollerRock® OPTIMA for exterior steps and walkways. - RollerRock OPTIMA is self-priming, available in six colors and designed to create a speckled stone finish with a textured anti-slip surface. - The suggested application is two coats, three to four hours apart, followed by a clear sealer such as TracSafe the next day. - RollerRock OPTIMA sells for $64.99 per gallon. - Project 4 uses SpreadRock® Granite Stone Coating for porches. - The coating can be applied with a trowel vertically or horizontally and is available in colors including Mocha, Anvil, Ice Grey, Brownstone, Flint Grey, Sandstone and Sante Fe. - SpreadRock is designed to withstand rain, snow, salt, chemicals, mold, mildew, UV rays and extreme temperatures. - SpreadRock sells for $54.48 per gallon. - Project 5 uses Terrazzo® Decorative Granite Resurfacer for pool decks, patios and porches. - Terrazzo is self-priming, made with real stone and designed for concrete, masonry, tile and other surfaces. - Two coats applied a few hours apart produce a watertight granite finish. - Terrazzo comes in seven colors, including Iceberg, Cafe and Silverado. - Terrazzo sells for $59.95 per gallon.

Between the lines: - Daich Coatings is positioning stone-based coatings as a lower-cost alternative to larger exterior remodeling projects. - The company is also selling durability as part of the value proposition, not just appearance. - The emphasis on slip resistance and weather protection suggests the products are aimed at homeowners who want both sale-ready curb appeal and practical safety improvements.

What's next: - Homeowners can buy Daich Coatings primers and decorative concrete products through Amazon.com, Lowe’s, The Home Depot or the company’s website. - Daich Coatings said it has offered real stone coating solutions for more than 20 years. - The company said these products are made from selected stone mixed in a specialized bonding polymer rather than concrete paint. - Daich Coatings also promoted its Instagram and Facebook channels for more product information.